Our Work
Client – Trueskill Institute
1. Website Redesign | On-Page SEO
Turning a course listing into a decision-making tool
Trueskill Institute runs a practical, hands-on digital marketing certification programme in Pune. The old site read like a brochure. It didn’t answer the one question every visitor actually has: is this course worth my time and money? We rebuilt it to answer that in the first scroll.
The brief
A mobile-first site that explains the curriculum plainly, proves the institute’s credibility, and makes enquiring effortless from any page.
The approach
Rebuilt the navigation around decisions — Curriculum, Outcomes, Fees, Enrol — instead of generic pages, and rewrote the copy the way the instructor actually talks.
What we shipped
New information architecture, a rebuilt website, a fully responsive layout, and one consistent enquiry path from wherever a visitor lands.
2. Social Media Marketing | Lead Generation
A feed that reads like a working classroom, not an ad account.
For a certification programme, Instagram isn’t a vanity channel — it’s the free preview. We took over @true_skill_institute123 and turned it from an occasional-post account into a running proof of what students actually learn.
The brief
Make the account a credible, consistent preview of the course itself — not just another feed of promotional posts.
The approach
Set up recurring content pillars — quick marketing tips, behind-the-scenes from live batches, student wins, and myth-busting carousels — on a real posting cadence.
What we shipped
A content calendar, a repeatable grid and caption system, and a running mix of reels, carousels, and testimonial posts.